Progress in Internet marketing is constantly moving forward – today users are becoming pickier, and it is becoming more and more difficult to interest them and force them to buy something. Standard advertising approaches no longer work, and spam messages are so annoying that they only cause irritation. Therefore, in order not to fly out of the market and outperform competitors, you need to be able to quickly adapt to the audience and follow current digital marketing trends. That is what we will talk about in this article.
The correct use of trends gives a competitive advantage and increases sales and brand awareness. The following techniques will help you improve your trading strategy:
Quality content-marketing still works well in 2022. Almost all large companies maintain their own blogs, where they share useful and relevant information, showing expertise in their chosen niche. This increases user confidence and increases brand awareness. This method is used, for example, by betting companies and casinos. And they are good at keeping the attention of the audience – for example, NZ slots online became the most popular among online entertainment in early 2022.
Blog readers are potential customers. It is easier to warm up such an audience because a person is more likely to buy a product from a company whose blog he regularly reads than from an unknown company.
For example, before buying tickets, travelers are interested in the peculiarities of the country they are going to, the rules for issuing visas, the cost of living, and interesting places. Travel companies publish useful articles on their blogs and attract additional organic traffic that converts into leads very well.
Interestingly, content marketing is 62% cheaper than traditional marketing, yet generates 3 times more customers.
Automatic chatbots and consultations
Users do not like to wait long for answers to questions. Previously, chatbots and quick customer advice in messengers were seen as an additional advantage, but today it is a common and even a prerequisite for sales.
If the user wants to get advice and information about the product at 2 am, then you need to provide him with such an opportunity. Automatic chatbots process requests and provide instant answers at any time of the day.
Until 2021, inclusive, there was classic influencer in the trends, when firms tried to get advertising from popular bloggers with a million-strong audience. However, despite the huge coverage of advertising records, the results were not always positive, since there was no exact hit on the target audience.
In 2022, conventional influencer marketing has been replaced by micro-influencer marketing, when advertising is bought from bloggers with a small audience of 10,000-100,000 subscribers. Channels of a narrow theme are selected, corresponding to the promoted product. As a result, the conversion is higher with lower reach and financial costs.
It is easier and more effective to advertise a book in book communities, and ads for diapers are better for a blogger who talks about childbirth and caring for a baby. There is no point in chasing millions of hits and expensive posts anymore. It is much more efficient to buy ads in 20-30 small thematic communities than from one millionaire blogger with a diverse audience.
User interest in interactive content has been growing since 2016 when the first online quizzes and other similar projects began to appear online. Such content is attractive because users can actively interact with it, and not just read and watch.
Types of interactive content:
- quizzes and quizzes;
- tests and online surveys;
- simple games;
- slide show;
Benefits of promoting this content:
- capturing the user’s attention;
- higher level of interaction with the client;
- increasing brand loyalty;
- growth in conversions.
Interactive elements can be implemented in almost any case. For example, the German advertising agency Jung Von Matt and the 13th Street channel released an unusual horror trailer that was played in theaters before the main film was shown.
Before entering the hall, people were given flyers with unique codes. Those wishing to participate in the interactive had to send a code via SMS to a special number. Next, one viewer was randomly selected using a random number program.
A trailer was launched on the screen, in which the girl ran away from the maniac. At one point, she took the phone and called the viewer whose number was selected. At checkpoints that affect the further development of the plot, the girl asked him questions and asked for help. What happened on the screen depends on his answers.
The trailer attracted hundreds of thousands of viewers to view, thanks to which the company managed to become famous and earn more than one million dollars.