As an SEO specialist, I delight in helping businesses of all industries and of all sizes expose themselves to the millions of users who are actively engaged in online search. From small business accountants to beauty companies and even large B2B corporations; Going online with a well-designed and structured website with quality content that has of course been optimized is a fantastic way for businesses to expose themselves and witness potential growth.
We live in the internet age, an age where mobile technology has allowed us to develop a natural instinct to ‘Google it’, so accessing the first two pages of a popular industry search can easily reap greater benefits. than a prospectus, brochure or newsletter. Don’t get me wrong, there is indeed a place to print, but search engine optimization is definitely the way to go.
I work with several different clients myself, however the other day I received an unknown sales email from a company I had never heard of promising to help me ‘Get into position one on Google, faster than expected’ and that made me wonder; How can a company be sure of having the right SEO company?
As part of the industry, I thought now would be a good time to score the five points that I am proud of. Perhaps you can take this into account when selecting your SEO agency specialists to ensure that you have not only made the right decision, but that your business remains protected and on the path to success …
Relationships- For me, getting to know my clients and making sure they know me and are aware that they can contact me or even meet me for a chat at any time is essential. As a person entrusted with the potential success of your business, it is my job to ensure that a sold-out relationship is established, which keeps both parties comfortable at all times.
Transparency – Whether I’ve had a successful SEO month or hit a brick wall free website and domain , I never hide anything from my clients. If I am paid to do a job, informing the client of each step I am taking will reassure them again and allow me to earn their trust.
Monitoring: The worst thing for any SEO agency, in my opinion, is that a client calls and asks ‘why have I disappeared from this page?’ luckily that hasn’t happened to me yet because I make sure to monitor all work and all classifications daily to avoid nasty surprises.
Ethical – I keep all my SEO work clean and make sure my client knows about it. I keep detailed records of every SEO activity performed and am never afraid to show my work. This is great for testing my methods, but also for testing my results when a customer asks why we shouldn’t buy a lot of links.
No False Promises – Unlike the email I received, I never make false promises to any of my clients. In fact, I make sure that realistic expectations are maintained and clients are aware of the actual deadlines that work can take to avoid unwanted stress on both sides.
Finding the right SEO agency takes research, patience, and maybe even trial and error, but rest assured that your perfect match is out there … just don’t be fooled by magical promises!